Premium oils and lubricants brand, ROWE, has extended its partnership with Britcar to include The British Endurance Championship (BEC). This collaboration aligns closely with ROWE’s extensive history and success in European endurance racing, with the brand eager to support both the Britcar Trophy Championship and British Endurance Championship in the 2024 season.

MCOIL, the importer and distributor of ROWE in the UK, will sponsor ‘driver of the day’ for the two championships and competitors will be encouraged to use their sustainably manufactured range of products. MCOIL will also provide sustainable trophies for the poll teams across every round of each championship.

ROWE is a leader in lubricant technology, drawing lessons from an extensive history of endurance racing to formulate products that unlock performance in the harshest conditions. These formulations then inspire its products for road vehicles, bringing racing technology to drivers across the UK. The brand’s own team, ROWE RACING, achieved 2nd overall in the Fanatec GT World Challenge Europe Endurance Cup last year, using only ‘plant-based’ lubricants.

Britcar Trophy Championship has four classes, all of which are ‘below’ the performance equivalent of a GT4. The British Endurance Championship, on the other hand, has eight classes ranging all the way up to top-level endurance GT3-class racing cars. Both series use the Britcar Endurance Performance Indicator (BEPI) to grade each car’s performance, taking into account power-to-weight, aerodynamics, engine location, driven wheels, gearbox type, and suspension design.

ROWE’s new UK distributor, MediaCo Imports (MCOIL), is a business brimming with enthusiasts. With a passion for racing and the wonderful machines – both modern and classic – that grace Britain’s roads and tracks, they are dedicated to sharing the performance, reliability, and longevity enabled by ROWE’s premium lubricants.

For more information about ROWE in the UK, visit the new website at